Modern life can feel like a relentless marathon of notifications, crowded commutes, and a 24/7 to-do list. But thankfully, TRIP is a sparkling beverage brand that has quietly become a favourite antidote to everyday chaos for millions. And they’ve just levelled up in a major way with their latest ambassador, the supermodel, entrepreneur and global style icon Kendall Jenner.
If you’ve been wondering how a can of sparkling water can naturally change your mood, and why a Kardashian-Jenner taking a stake in a wellness brand is a massive deal, then pour yourself a drink and let’s dive in.
Their pastel, aesthetically pleasing cans have been popping up everywhere from TikTok feeds to high-end hotel minibars, as TRIP has become a modern pioneer in functional, calming beverages across the world.
We can think of it as calm in a can, Instead of relying on sugar, caffeine, or alcohol to get us through an afternoon slump or a social evening, TRIP crafts low-calorie sparkling drinks that are infused with stress-busting adaptogens, calming magnesium, and soothing botanicals like chamomile, L-theanine and lion’s mane.
So, whether you’re looking to unwind after a high-stress workday, need a moment of zen before a big presentation, or want a sophisticated, alcohol-free alternative for a night out, these drinks are designed to take the edge off without any heavy grogginess or draining morning-after feeling.
Every great startup has a good origin story, and TRIP’s is surprisingly sweet. Back in 2018, just weeks before their wedding, co-founder Dan Khoury suffered a nasty knee injury playing football. And sadly, he was told that he wouldn’t be able to walk down the aisle.
Desperate for natural ways to manage his pain and inflammation, Dan and his now-wife Olivia Ferdi discovered the benefits of plant-based remedies. Against the odds, Dan was not only walking down the aisle, but he was the last man standing on the dance floor at the end of the night!
Inspired by the results, and frustrated by the bitter tastes and clinical, intimidating packaging of existing wellness products, the newlyweds quit their corporate jobs in law and finance, and in 2019, they launched TRIP out of their kitchen, determined to make mental wellbeing and stress-relief accessible, delicious and beautifully packaged.
From Kitchen Counter To Global Phenomenon
It’s safe to say that Olivia and Dan’s gamble paid off, as what started as a grassroots kitchen experiment has since skyrocketed into a global movement. TRIP rapidly took over the British beverage market, officially cementing its status as the UK’s largest private carbonated drinks brand and one of the fastest-growing soft drink brands in history.
Moving enthusiastically into North America, the brand found a cult-classic following in trendy spots like Erewhon and Soho House before scaling nationwide. Today, you can find TRIP stocked in retail giants like Target, Whole Foods, Walmart, and CVS across the United States.
And with millions of fans now swapping out alcohol and caffeine for functional adaptogens, TRIP is on track to reach massive revenue milestones, looking at a staggering $200 million trajectory.
Why Kendall Jenner Joining the Team Is Such A Big Deal
We all know that celebrity brand deals happen every day, but the Kendall Jenner x TRIP partnership feels a little different here. For starters, this isn’t just a superficial ad campaign where she holds up a product for a photoshoot; Kendall is an equity shareholder in the company too.
According to the supermodel herself, she was a genuine, long-time fan and customer of TRIP before any business talks ever began. In a world where consumers can smell a fake endorsement from a mile away, an equity partnership signals true, authentic alignment. Kendall has openly talked about using the brand as her secret weapon to manage the high-velocity chaos of modern, public life.
Having a cultural titan like Jenner championing mental wellness and functional drinks normalises taking a breather. It shifts the cultural conversation: instead of glamorising burnout and working on empty, the cool thing to do now is protect your peace, prioritise your sleep, and look after your nervous system which is an amazing message to all ages.
So if Kendall Jenner’s endorsement has you curious, or you’re simply looking for a delicious way to dial down your daily anxiety, then picking up a can might just become your new favourite ritual. After all, if it’s good enough to keep a supermodel grounded amidst global chaos, it just might help us survive our Tuesday afternoon emails, too!
Use code “TRACYKISSDOTCOM” for 10% off at Trip!
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