In the chaotic world of skincare, where buzzwords and complex routines often reign supreme, it’s refreshing to find a brand that cuts through all of the noise with simplicity, efficacy and a genuine commitment to the planet. I sampled My Skin Feels at the Wellnergy Festival and loved how incredible it made my summer skin feel. This UK-based brand is capturing the hearts, and complexions, of many with its straightforward yet powerful approach to skincare…

Their Healthy Hydrating Moisturiser isn’t just another cream; it’s a testament to mindful formulation and the incredible benefits that come from treating our skin with kindness and a healthy dose of repurposed goodness from nature!
The Philosophy: Feelings, Planet & Glowing Skin
Born from a desire to simplify skincare and focus on how products make you feel, this brand was founded upon extensive beauty industry experience and recognises the need for effective, sustainable and enjoyable skincare. Their ethos is clear: to create products that are good for you, good for the planet, and bring a little joy to your daily routine.
A significant part of their commitment to sustainability lies in their innovative use of rescued food waste which isn’t just a marketing gimmick, but a core component of their formulations, transforming what would otherwise be discarded into nutrient-rich ingredients to feed the skin.
The Star: Healthy Hydrating Moisturiser – What Makes It So Special?
My Skin Feels’ Healthy Hydrating Moisturiser has quickly gained a reputation for its ability to transform dry, dull and sensitive skin, gliding on so effortlessly and feeling so lightweight.

Powered by rescued food waste, the true innovation of this moisturiser lies in its hero ingredients:
- Fermented Rescued Breakfast Oats: These aren’t just any oats! Fermentation unlocks their rich content of antioxidants, amino acids and postbiotics. These natural skin soothers help to balance the skin’s microbiota,its protective barrier, reduce blemishes and breakouts, soothe inflammation and combat dryness.
- Fermented Rescued Olive Oil Waste: Provides intense nourishment and hydration, this ingredient helps the moisturiser to melt into the skin, delivering hydration to deeper layers.
- Rescued Orange Juice Water & Tomato Skins: These by-products are packed with antioxidants and vitamins E and C, working to brighten the skin, protect against environmental damage and improve overall tone and texture.
The all-day long hydration is achieved by absorbing quickly without feeling greasy, instead leaving skin feeling soft, supple and generously moisturised from deep within. With its focus on fermented ingredients and postbiotics, it actively supports a healthy skin microbiome, as a balanced microbiota is key to reducing common skin concerns such as blemishes, breakouts and redness, leading to a calmer, more resilient complexion.
Dermatologically tested, and suitable for sensitive and eczema-prone skin, it provides remarkable improvements to irritation, dryness and eczema flare-ups in just a matter of days. The inclusion of vitamin E and C from rescued fruit waste helps to brighten the skin, giving it a healthy glow, as the rich antioxidant profile also protects the skin from free radicals, which are generated by pollution and UV rays and contribute to premature ageing.
It also works beautifully under your makeup, as it’s lightweight, fast-absorbing texture makes it an excellent base, helping makeup to stay fresh throughout the day without cracking or caking. And beyond its skin benefits, every application comes with the knowledge that you’re also supporting a brand that actively combats food waste with a mood-enhancing blend of essential oils to add a subtle, uplifting touch to your beauty routine.

Ready To Make The Switch?
Our skin is constantly exposed to environmental stressors and conventional products which can sometimes do more harm than good; choosing a healthy hydrating moisturiser is therefore a conscious decision for your wellbeing and the planet alike.
It’s about simplifying your routine, feeding your skin with genuinely beneficial ingredients, and experiencing that delightful feeling of skin that is truly happy, hydrated and feels good. If you’re looking for a skincare hero that delivers on its promises, cares for sensitive skin, and champions sustainability, then My Skin Feels may be your new skincare soulmate.
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