If your social media feed looks anything like mine, then you’ve likely seen the high-shine, glass-skin lip trend taking over. But when we look closer, we realise this isn’t just another sticky lip gloss making a comeback; lip oil is a sophisticated, skincare-first hybrid that has officially dethroned the traditional balm and gloss. So, let’s find out why…
Leading lip oil brand, Pouts, believe that beauty should never come at the cost of health, which may explain why we’ve all seen lip oil transition from a niche trend to a modern beauty staple.
What Is Lip Oil?
We can think of lip oil as the high-achiever of the lip world. It sits perfectly in the middle of lip balm, which protects the lips, and a lip gloss which provides shine.
Unlike lip balms, which often use heavy waxes such as beeswax to create a surface barrier, lip oils are formulated with smaller molecular structures. This allows them to penetrate deeper into the delicate skin of the lips, delivering active nutrients where they’re needed, rather than just sitting on the surface.
The Science Of The Glow
The magic of a high quality lip oil lies in its ingredients. Most formulas at Pouts feature a range of plant-based powerhouses, from jojoba and castor oils to Vitamin E and squalane. These ingredients mimic the skin’s natural oils, sinking in to nourish, without that dreaded heavy feeling.
Vitamin E is a potent antioxidant that repairs chapped skin and protects against environmental stressors like wind and pollution throughout the day. Whilst squalane is a lightweight hydrator that leaves a silky, non-sticky finish to the lip.
Each time that we swipe on a lip oil, these ingredients work silently to replenish the moisture barrier of the skin from the inside out, while the oil’s natural refractive properties create a mirror-like shine that makes lips look instantly fuller and healthier.
The popularity of lip oil began in the clean girl and no-makeup makeup movements of the past few years. A celebration of natural beauty, we’ve consciously moved away from the heavy, matte lipsticks of the 2010’s toward textures that feel more comfortable, are breathable and look effortless.
The biggest selling point of lip oil isn’t just the many health benefits for our skin, but its zero stickiness! No more eating our hair with every gust of wind tangling up in gloss, or dragging your lipstick down your face each time you try to sweep your hair back. Lip oils offer the same high-wattage shine but with a much more fluid, silky texture that stays cute and comfortable all day.
Who Can Benefit from Lip Oil?
The short answer here is everyone! If you want your makeup to work as hard as your serums for a minimalist make up vibe, lip oil provides a sheer wash of colour whilst also treating the skin. For those who suffer from chapped lips, when balms feel too waxy or aren’t doing the trick, the deep penetration of lip oil can help to heal flakiness and restore softness.
And for those who love a bit of glam, lip oils are the ultimate toppers, as you can layer them over your favourite lip liner or matte lipstick to add another dimension and prevent your lips from drying out under pigment. Natural, oil-based formulas like the vegan-friendly blends at Pouts, are often far more gentle on sensitive skin than synthetic, fragrance-heavy glosses in supermarkets and stores.
Lip oils also work beautifully at any time of the day, from the juicy glow of daytime wear, to applying as an overnight mask at bedtime to wake up to a soft and hydrated pout. The slimline and compact lip oil tubes slip perfectly into your bag or pocket for an instant refresh throughout the day.
In a range of deliciously tropical scent from Pina Colada to the sheer shimmer of Peach Blossom, the Pouts collection has been expertly designed to combine the health benefits of a lip treatment with the aesthetic of a luxury gloss. So why not treat yourself to this summers hottest selection and give your lips the hydration that they deserve.
www.pouts.co.uk
Instagram: @pouts.lips.beauty
Tik Tok: @poutscosmetics
