Our hair goes through a lot, between daily blasts of the hairdryer, experimental box dyes and the unexpected downpours that turn a sleek blowout into a frizz-fest in seconds, our poor strands are constantly under fire. As a gym girl, I know all too well the struggle to keep sweaty cardio-frizz under control without turning into a scarecrow before Wednesday.
If your hair has also been feeling a little brittle, dull, or just plain stubborn lately, then it might not need more moisture, but in fact keratin…
The Big K
We should think of keratin as the architectural scaffolding of our hair, as it’s a natural protein that makes up the bulk of our hair’s structure. When our hair is packed with keratin, it’s strong, elastic and gorgeously glossy.
But sadly, daily life and heat tools chip away at those protein bonds. When keratin levels drop, the hair cuticle lifts, moisture escapes and we’re left with frizzy, split, broken and dull hair.
KRT Keratin Replacement Therapy
While salon treatments are undoubtedly great, not everyone has three hours spare each week, or the budget for a professional blowout. This is where the KRT Advanced 3-Phase Hair Rescue Program from KRT Hair comes in.
Unlike many keratin products that sit on the surface of the hair, KRT uses something that they call Intracore Infusion.Expertly designed to penetrate deep into the hair shaft, it actually replaces the protein that has been lost. And the good news is, there are just three simple steps to rescue your locks at home!
Step 1: KRT Reconstructive Shampoo
This isn’t your average wash and go shampoo, as it’s a sulfate-free cleanser that preps the hair by gently lifting away any impurities while starting the protein infusion process. Specially formulated to strengthen the hair from the very first step of your routine, you simply massage a small amount into wet hair, focusing on the scalp until you build a rich lather and rinse thoroughly. Since it’s sulfate-free, it won’t strip your natural oils, but instead clears the path for the repair work to begin.
Step 2: KRT Reconstructive Conditioner
Once the hair is clean, it’s ready to soak up all of the good stuff. This conditioner focuses on sealing the cuticle back down, smoothing the outside of the hair to lock in keratin, which makes my hair feel instantly silkier and much easier to detangle. After shampooing, you squeeze out the excess water in the hair and apply the conditioner from the mid-lengths down to the ends, before letting it sit for up to 10 minutes to work its magic, then rinse.
Step 3: KRT Leave-In Rehab Repair Mask
This is the heavy hitter of the set, as most masks require you to stand in a cold shower for 15 minutes, but leave-in formula provides a supercharged infusion of hydrolysed keratin that stays on the hair, rebuilding bonds and protecting against heat styling and humidity, all day long.
You only need to apply a small amount to towel-dried hair, combing it through to ensure even distribution, with no need to rinse. You’re free to style your hair as usual, with blow-dry time being significantly shorter and the finish way glossier.
My hair is the epitome of dry, split and bleach-damaged which is either super dry and puffy or sweaty and greasy from daily weight training and cardio. But from the very first use of KRT its so much softer, more shiny and has such beautiful, healthy movement instead of being stiff and dry.
KRT have been producing salon quality haircare products for more than 20 years now, supplying them to the very biggest retailers in both the UK and abroad. Containing more than three times the normal amount of hydrolysed keratin protein in their formulations, they recognise how 12″ hair will be 2yrs old at the ends and badly depleted of keratin and damaged, clearly deserving the most powerful and effective infusion of keratin protein.
Our hair is 95% keratin, and this keratin becomes naturally damaged and weakened as the hair grows. Fortunately KRT keratin replacement therapy is scientifically proven to rebuild and replace this damaged keratin in what feels more like a mindful self-care moment as opposed to a gruelling salon routine.
Whilst blonde hair will forever be notoriously difficult to care for, I cannot get over the softness and shine that this hair program has helped me to achieve. The leave-in rehab repair mask leaves my dry, split and straw-like ends feeling quenched, more supple and with far less fly-aways on my crown.
Because my hair remains softer, healthier and happier it allows me to go an extra day between washing now, which in turn helps to reduce dryness and damage from over washing. The cumulative benefits really speak for themselves. I’m so impressed with how quickly, and instantly, my hair looks and feels so much better, which I put down to the high quality ingredients used and innovative leave-in repair mask that is far better than every pricey salon treatment I’ve tried.
Keratin isn’t just another beauty trend, it’s the literal DNA of a good hair day. By switching to a dedicated replacement therapy like KRT, we’re not just masking the daily damage we face, but finally rebuilding our hair’s strength from the inside out. I can’t recommend it more highly for all hair types.
