Parenthood is a rather testing time, as you first come to terms with the fact that a brand new little person will shortly be coming into your life, and then if you’re anything like me, panic sets in over what you need to be prepared, which brand to buy, where to get the best price and what is deemed essential or just another luxury. I trawled hundreds of shops with a heaving baby bump, umm’ing and ahh’ing over sterilisers, milk powders should I be unable to breastfeed, bouncing chairs, bath tubs, bedding, safety equipment and soothers; queuing in traffic, chucking hundreds of pounds into car park machines, rushing to find the toilet and leaving empty handed and more confused than when I started. Which is where The Baby Show at the Birmingham NEC excels itself as it provides everything you need for bump, baby and you with plenty of experts and discounts to hand!
With standard tickets costing under £15.00 and under 12’s going free, it’s a fantastically family friendly day out that can tick off your entire baby checklist in just a few hours and leave you the rest of your pregnancy to put your feet up and have a cup of tea. Exhibitors such as Tommee Tippee, Mothercare, Arla, Chicco, Mamas & Papas, iCandy, Huggies and Cow & Gate hold competitions, giveaways, samples and huge discounts of up to 50% on their range which you can purchase over the three event days at each stand.
From expectant dads taking pushchairs and gadgets for a test drive, cheerful newborns being lulled to sleep in swinging chairs and yummy mummy’s having a pamper and massage, there’s something for every member of the family. I took my two children who loved playing in the soft play area, trying out nibbles and snacks and stopping off to the Mamia changing room to sample their range of nappies and wipes. At each stand there are experts from every brand on hand to answer your questions, talk you through how to use the products and give advice on what is best to suit your needs, along with offering massive discounts and prize draws too!
The children loved the entertainers walking around blowing bubbles and whistles, playing with the latest range of fitness inspired toys, taking sensory challenges and testing out nutritional foods and snacks, as it’s a great way to introduce some healthy new things to their diet whilst I was able to seek valuable advice on what’s best for their growth and development at each stage. With my youngest son Gabriele having just turned three I came to the event to see the latest toys and gadgets, to help him to write, potty train and ensure his health and nutrition are on track.
And for us, Arla really stole the show. Whilst I was able to talk to the development team Gabriele merrily played with colouring pencils, a giant teddy, and life size blocks whilst sipping a free cup of cool Big Milk after running about all afternoon. The helpful nutritionalists advised that their new Arla Big Milk is whole cows’ milk finely filtered for freshness and enriched with key vitamins and minerals to ensure little ones meet the Department Of Health’s recommended daily allowance for vitamins and support their cognitive development, bones and teeth.
Arla have developed their Big Milk to supplement every child’s diet from the age of one year onwards, and it’s something that all of the family can benefit from and enjoy. As Gabriele already loves to drink milk it’s a simple switch to make that won’t upset his routine and current diet, as to meet the same level and amounts with food he’d have to consume plates and bowls of fresh fruit and vegetables that would take hours on end, possibly be thrown on the floor, dry out, discolour and certainly face resistance and the odd tantrum to boot. This way I can rest assured that his daily cup of Big Milk contains all of the vitamins, iron and calcium that he needs to grow big and strong, and I don’t have to attempt to hide and disguise pureed vegetables in his mashed potatoes or fish in his creamy pasta, because meal times are a lot more enjoyable when children can eat what they like when they like instead of us Mummies clucking over their shoulder counting their five a day. Thank goodness for The Baby Show and high five to Arla for their Big Milk! Now I just need to find a robot to tend to my housework and I’ve crossed everything off of my list that I came for. Hoorah!